Are you a small business owner looking for help with your marketing efforts? Maybe you've noticed that the competition is increasing, or you're trying to make a name for yourself in an oversaturated industry. The challenge is finding someone to help who can meet your needs and budget. Should you just hire a freelancer, or invest in bringing on a marketing company? In this blog post, we’ll discuss the differences between hiring a freelance marketer versus working with an established marketing company so that you can decide which approach best aligns with your business needs. Breakdown of the differences between a marketing company and a freelancer Hiring a marketing company versus enlisting the help of a freelancer is a debate that has been happening for years--which option is most suited for your needs? Marketing companies will have more resources to dedicate to the endeavor, such as teams of staff that specialize in crafting campaigns from start to finish. On the flip side, while they might be more costly, they also offer budgetary benefits due to the access they have to materials and resources. Conversely, freelancers can be more affordable and can provide personalized services due to their single point of contact. However, with less experience and no backing of larger companies or teams, there's a much greater risk when hiring one. Ultimately, whether you opt for a marketing company or freelancer comes down to what works best financially and logistically for you and your business. Pros and cons of hiring a marketing company When it comes to making sure your business is getting the marketing attention it needs, hiring a professional marketing company can be a great decision. With their in-depth understanding of the complexities of marketing campaigns and strategies, they can help you reach new audiences and bring in more customers. However, there can be challenges to consider such as increased costs and more time needed for management if dealing with multiple contacts. Also, if you don't have a good understanding of your business goals, the marketing company may propose strategies that don't align with your long-term objectives. Taking the time to do your due diligence up front will pay dividends when deciding whether or not to hire a marketing company. Pros and cons of hiring a freelancer Hiring a freelancer can be a great way to get help for specific tasks that you're unable to do yourself. By enlisting the services of a freelancer, businesses and individuals have access to talent from many different parts of the world who are highly knowledgeable in areas like web design, writing, or programming. While there can be advantages to hiring freelancers including savings on overhead costs and having access to unique skills, there are also disadvantages to keep in mind such as difficulties communicating goals due to time zone differences and ensuring mutual understanding of expectations. No matter what your project is, be sure to consider the pros and cons before committing to work with a freelancer. Cost comparison between hiring a marketing company and a freelancer Utilizing marketing experts is an inevitable step for any business. But when it comes to deciding between a marketing company and a freelancer, there can be a big difference in cost that might sway your decision one way or the other. A freelancer might offer more control over the budget and can generally provide services at a lower price. Depending on the scale of the project though, you may need an experienced marketing company with their full range of experts, which will naturally cost more than going with an individual freelancer. Consider both options carefully before making your decision; analyze what expertise you require, the scope of the project and how much budget can be allocated towards it.  How to measure success when working with either option When it comes to determining success when working on any project, the most important step is to prepare a goal and strategy for how to achieve it. Having an action plan lets you know whether or not the project was successful in meeting the target goal, and can provide insight into what areas may need improvement if not. You can also measure success by looking at how close you came to your expected outcome and seeing where there may be room for growth. Additionally, tracking data metrics with benchmarks is another way to measure how successful you are when working with either option - as long as you track all pertinent information, viewing the differences and analyzing where any changes need to be made should be easy. In conclusion, hiring a marketing company or a freelancer to handle your marketing needs can be a great way to achieve success in business. While each option has its own advantages and disadvantages, it is ultimately up to you to decide which one is right for your situation. By taking into account factors such as time, cost and the need for skilled professionals, you can make an educated decision on whether to hire a marketing company or a freelancer. Finally, measuring success when deciding between these two options comes down to setting realistic and achievable targets that are in sync with your vision for the future of your business. If you're interested in learning how Floww can help your business grow and enhance it's marketing efforts, book a call with us today!

Building a strong relationship with clients is vital when running any type of business, so it’s paramount that you are able to manage those relationships effectively. Establishing trust and confidence with a client will lead them to view your business as dependable, which in turn will make them more likely to engage with you for future sales or projects. Clients that are left happy after interactions with you can also lead to referrals to other clients, increasing both revenue and reputation. Building and maintaining ties with a client requires time and effort but the payoff is well worth it, so here are some helpful tips to follow for establishing and strengthening client relationships. Be Positive and Professional The way you present yourself is the way prospective and existing clients will view you, so it’s important that you conduct yourself in a positive and professional way. You want clients to be impressed by your energy, confidence, and enthusiasm, all of which are attractive personality traits that are inclined to engender trust. Staying upbeat and focused when interacting with clients will go a long way toward bolstering your working relationship. Make Clear Communication a Priority With clients, good communication is key. It’s sometimes easy to let communication slide when things are busy or slow, but it will be appreciated if you touch base with your client regularly to keep them informed. Even before a working relationship has been formed you should make it clear that you will work with your client to meet whatever requirements or needs they have and encourage ideas, concerns, or questions. Being available and open to discussion shows that you value their input and are working hard to secure their satisfaction. Share Information If you are working with a client that isn’t well-versed in your area of expertise, it’s easy for them to feel left out or ignorant about details and procedures. When this happens, they can also experience a sense of disconnect from you. In circumstances such as these, you should take the opportunity to share information in a manner that will help a client gain understanding into what you do, what you are working toward, and anything else they will benefit from knowing. A willingness to share information and keep your client in the loop can build a solid foundation of trust and confidence. Be Adaptable A successful client relationship is built upon reliability and communication, and in regard to the latter you may sometimes need to adapt. Not every client is going to want to confer through phone or email and may instead prefer video conferences. Even if that’s not something you do regularly, you should be willing to adapt. Every interaction with clients should be modified in order to accommodate that particular client due to the fact that everyone communicates in different ways. One client may prefer a fact-based exchange of texts while another may want a video meeting that’s a little more conversational. Being flexible and meeting their preferences is a great way to foster client satisfaction and strengthen the client-business relationship. Always Ask For Feedback Requesting feedback from a client after a project, sale, or other significant interaction is complete allows them to express their opinion about how you performed. This is valuable insight into what areas you exceed in and what areas may need improvement, and also proves to the client that you value their input. Feedback can be gathered through a survey or questionnaire and once they have given their feedback, be sure to be grateful and appreciative of the time they spent to give it to you. After the business has concluded – or if there is a lull between your interactions with the client – be sure to follow-up with them. Doing so will extend your working relationship and let them know that you still consider them important.

Running a successful business isn’t possible without strong organization. Clearly defined procedures and guidelines can go a long way toward saving your business both time and money, which in turn will allow for booming growth. Any business owner knows just how many things need to be done on a daily basis, often at the same time. Trying to tackle this with non-existent or poor organizational tools can lead to crippling chaos. Fortunately there is a large selection of very useful organizational tools for you to use, as well as some great organizational techniques that can help you better manage your business and your time. Keep Up With Customer Support Customers are the heart and soul of most businesses, so it’s imperative that you stay on top of customer support. You want to make sure that they have no difficulties contacting you, and it’s just as important that you respond to them in a timely manner. Handling customer support can be a time consuming process, but there are a number of good programs out there that can help you efficiently manage all of your customer tickets. The less time you spend managing your customer tickets, the more time you can spend on other important projects. Hire a Virtual Support Services Company Nothing sucks up valuable time like day-to-day tasks and operations that are a fundamental part of any business. Unfortunately, these tasks and operations have to be done in order to keep things functioning smoothly. A great organizational choice is to hire a virtual assistant (VA) to delegate all these duties to. Vas work remotely and provide cost-effective services, often on a flexible schedule. VAs can also tackle things such as sales and customer support, social media management, research, and project management, so it’s worth looking into if you find your valuable time being eaten up by such tasks. Incorporate the Cloud There really is no reason for businesses nowadays to not be storing all files in the cloud. Not only is it a terrific option for backing up all important documents, it also makes accessing and viewing said documents easy and convenient. Storing documents in the cloud means that you can sync them across all relevant work and personal devices, to be accessed whenever you need them. Employing a cloud strategy can also be quite low-cost – Google Drive and Dropbox all have free versions of cloud storage for mobile devices and computers. Improve Your Time Management Skills Poor time management skills goes hand in hand with poor organizational skills, so fixing the way you manage your time can improve your organization. A good tip is to take care of all the daily menial tasks during your morning commute, if possible. You can check all of your emails, do research, and check your messages. If you don’t rely on public transportation, use Bluetooth technology to safely make and receive calls while you are driving. Another good time management tip is to take productivity breaks every couple of hours. Many studies have proven that taking these five to 15 minute microbreaks can improve your ability to focus when you return to work. Grab a snack, take a short walk, or read a few pages of a book to give your eyes and your brain a break. By doing this, you’ll be increasing your focus and drive for later. Make Improvements to Your Customer Management System Staying on top of managing your customer leads, all your payments, and other important information can be a frustrating and time-consuming challenge. In order to combat this, many businesses are utilizing customer relationship management (CRM) apps in order to keep all of this information organized in an easy and convenient manner. These apps will connect to all relevant business apps and alert you to areas that need follow up, such as customer inquiries and overdue invoices, before too much time has passed. Plan Out Your Social Media Campaigns Ahead of Time Managing social media in general can suck up large chunks of time, but running campaigns can be overwhelming in that regard if you try to do it without first having a plan in place. Don’t waste time publishing posts hourly throughout the day. Instead, schedule everything first and then make use of an automated publishing tool that will publish them for you at the appointed times. This lets you keep on top of a social media campaign without having to devote too much time to it so that you can focus on other important areas of work. Tidy Up Your Workspace It may seem trivial, but working in a chaotic, messy environment can prove detrimental in a number of ways. Organizing your workspace can go a long way to freeing up time, making certain tasks more convenient, and improving productivity overall. File all loose documents in the appropriate places, keep your desk free of clutter, and keep everything you need regularly close at hand. Doing so will improve both your efficiency and your workflow. Always Respond to Emails Promptly Responding to work emails is a task most people dread and often put off for as long as possible, but letting it fall behind turns it into a big chore later on down the road. For optimum organization, it’s best to respond to work emails promptly. Set aside a couple chunks of time every morning and afternoon in which you turn your full attention to dealing with emails. This will prevent them from piling up and will also ensure that any matters contained in them are addressed in a timely and efficient manner.  Taking time to develop good organizational habits and techniques, as well as using organizational tools, can go a long way toward streamlining your work day and giving you more time to focus on pressing matters and projects. Once you’ve established solid organizational practices in your business, it will be easy to keep up with them without fear of falling behind again.

There are currently more than four billion active social media users worldwide. The influence of social media is so widespread that it is no longer possible to ignore, and this has had a direct impact in all areas of business and commerce. Marketing through social media has become so important that many businesses, regardless of size, are devoting time and money to social media strategizing. Small businesses can benefit just as much from having an active social media presence as larger ones can, and this article will explore the top benefits in detail. Increase Your Website Traffic It is a fact that having an active and effective social media presence will deliver increased traffic to your company website. Being active on the most influential social media sites – LinkedIn, Facebook, Instagram, and Twitter – will garner media shares, which in turn will rank your website higher in search engines. Increase Your Sales As your social media presence grows, more and more people will discover your brand and engage with it. The more followers you amass, the higher your opportunities for sales becomes. Most strategic social media marketing will feature content that is embedded with material meant to boost sales or improve promotional visibility. Validate Your Company’s Brand More often than not, consumers will look up a business online in order to learn more about them. If you provide all important information in your company’s social media, it will boost consumer recognition of your brand, your products, and your services. Ensuring that your company’s social media is always kept up to date and responds regularly to inquiries can further legitimize your brand. Receive Lead Generation For a Lower Cost Lead generation through traditional media such commercials (for radio and TV) and newspaper advertisements can be expensive. Lead generation that comes from an active social media presence will come in at a fraction of the cost – in some cases, nearly 80 percent of all lead generation costs. Social media can also increase your business’s ROI by being cost-effective and increasing sales. What’s more, most of the big social media sites give companies the option of using paid advertising options, which can boost your online reach and lead generation even further for a cost that is minimal. Gives You Insight Into Your Target Audience Social media makes it very easy for companies to become familiar with their audience and interact with them. Through tools that are available on each social media platform, businesses can learn the important statistics of their audience, such as the main language spoken, gender, age, personal interest, and other data. This information can then be used in designing advertising campaigns, sales, discounts, and special offers. Any social media platform can be highly beneficial for a small business if it is run properly. There is plenty to be gained by coming to know your online audience and connecting with them, particularly for smaller companies that lack the money to invest in larger and more traditional marketing projects.